Discovery baseline
Review your pages and sample relevant questions across selected search and AI experiences, recording the date and context.
Search & AI discovery ↗Make your expertise
GEO — Generative Engine Optimization
Make your expertise
easier to understand.
Prepare clear, credible brand content for discovery through search and AI-assisted answers.
THE PURPOSE BEHIND THE WORK
Generative Engine Optimization is our work on how clearly your brand, services and expertise are represented online. We combine sound SEO with direct answers, consistent business facts and evidence-led content, then observe how selected AI search experiences describe your business.
WHAT YOUR SCOPE CAN INCLUDE
The work.
Clearly defined.
Answer-led content
Develop clear explanations, comparisons and FAQs grounded in your actual services and demonstrable expertise.
Entity & source clarity
Align business names, service descriptions, author information and supporting sources across key pages.
Technical & visibility review
Review access, internal links and appropriate structured data; monitor sampled mentions and identifiable referral visits.
We tailor the deliverables to your starting point and priorities. Exact outputs, access requirements, timing and fees are agreed in your proposal.
HOW WE REVIEW PROGRESS
Measure what matters.
Use what we learn.
Sampled visibility
Recorded brand mentions and citations for agreed questions.
Content coverage
Priority customer questions answered clearly.
Referral quality
Visits and actions where the source is identifiable.
FROM BRIEF TO NEXT STEPS
An organised process.
A shared understanding.
01
Discover
Review your business, audience, current activity and the opportunity you want to pursue.
02
Define
Agree priorities, deliverables, responsibilities, budget and the measures that matter.
03
Activate
Prepare the work, complete the agreed reviews and launch with clear ownership.
04
Improve
Review the evidence, explain what it means and prioritise the next useful change.
YOUR QUESTIONS, ANSWERED
Before we
begin.
01Is GEO a replacement for SEO?
No. Strong technical access, useful content and clear site structure remain the foundation. GEO adds a focused review of answer quality, brand representation and selected AI discovery experiences.
02Can you guarantee inclusion in ChatGPT or Google AI answers?
No. AI systems decide which sources they use, and responses vary. There is no universal guaranteed placement method or special markup that forces a citation. We report observations with their limitations.
03Can we book this service on its own?
Yes. We can define a focused engagement or coordinate it with other services. The proposal makes the deliverables and dependencies clear.
04What happens after we send a brief?
We review your goals and starting point, clarify any missing information and define a proposed scope. Work begins after the scope, fees and responsibilities are agreed.
For further context: Google’s guidance on AI features and your website ↗
LET’S BUILD YOUR NEXT MOVE
Let’s talk
geo & ai search.
Tell us about your business, your market and what you want to change. We’ll help define a focused scope.