Account & search review
Assess existing campaigns, search intent, competitive context and conversion definitions before launch.
Paid media & acquisition ↗Meet intent.
Google Ads
Meet intent.
Make the next step count.
Search and other relevant Google campaigns planned around qualified inquiries, purchases or brand demand.
THE PURPOSE BEHIND THE WORK
A search campaign is only as useful as the offer and experience behind the click. We connect keyword intent, ad copy and landing pages, then use conversion evidence to refine your account and budget decisions.
WHAT YOUR SCOPE CAN INCLUDE
The work.
Clearly defined.
Campaign architecture
Build a focused account structure with relevant keywords, exclusions, locations, assets and landing-page destinations.
Creative & conversion setup
Develop ad copy and assets, align the page with the promise and validate the agreed conversion events.
Ongoing optimisation
Review search terms, budget allocation and conversion quality. Evaluate Shopping or Performance Max where the business and available assets support them.
We tailor the deliverables to your starting point and priorities. Exact outputs, access requirements, timing and fees are agreed in your proposal.
HOW WE REVIEW PROGRESS
Measure what matters.
Use what we learn.
Qualified conversions
Useful leads or purchases, not clicks alone.
Acquisition efficiency
Cost per qualified action and available value data.
Search relevance
Query quality and landing-page performance.
FROM BRIEF TO NEXT STEPS
An organised process.
A shared understanding.
01
Discover
Review your business, audience, current activity and the opportunity you want to pursue.
02
Define
Agree priorities, deliverables, responsibilities, budget and the measures that matter.
03
Activate
Prepare the work, complete the agreed reviews and launch with clear ownership.
04
Improve
Review the evidence, explain what it means and prioritise the next useful change.
YOUR QUESTIONS, ANSWERED
Before we
begin.
01Is the advertising budget included?
Agency work and media spend are quoted separately unless the proposal explicitly combines them. We agree the campaign budget before activation.
02Should we use Search or Performance Max?
The right structure depends on your objective, tracking, assets, product feeds and available budget. We recommend a setup after reviewing these inputs.
03Can we book this service on its own?
Yes. We can define a focused engagement or coordinate it with other services. The proposal makes the deliverables and dependencies clear.
04What happens after we send a brief?
We review your goals and starting point, clarify any missing information and define a proposed scope. Work begins after the scope, fees and responsibilities are agreed.
LET’S BUILD YOUR NEXT MOVE
Let’s talk
google ads.
Tell us about your business, your market and what you want to change. We’ll help define a focused scope.