Account & audience plan
Review business access, past campaigns and audience hypotheses before defining an initial campaign structure.
Paid media & acquisition ↗Earn attention.
Meta Ads
Earn attention.
Start better conversations.
Facebook and Instagram advertising with a clear offer, a creative testing plan and a useful conversion path.
THE PURPOSE BEHIND THE WORK
We plan Meta campaigns around what you need people to do: discover a product, send a relevant inquiry or complete a purchase. Audience decisions, Reels and feed creative, lead forms and landing pages are considered together.
WHAT YOUR SCOPE CAN INCLUDE
The work.
Clearly defined.
Ad creative testing
Plan distinct hooks, messages and formats, with placement-aware versions for feeds, Stories and Reels.
Lead & sales journeys
Select relevant forms, messaging or website destinations and agree the information needed to qualify an inquiry.
Measurement & refinement
Check available event tracking, review creative performance and use lead-quality feedback to guide the next test.
We tailor the deliverables to your starting point and priorities. Exact outputs, access requirements, timing and fees are agreed in your proposal.
HOW WE REVIEW PROGRESS
Measure what matters.
Use what we learn.
Lead quality
Useful inquiries and downstream outcomes when available.
Cost per action
Spend against agreed conversion objectives.
Creative learning
Which messages earn attention and meaningful response.
FROM BRIEF TO NEXT STEPS
An organised process.
A shared understanding.
01
Discover
Review your business, audience, current activity and the opportunity you want to pursue.
02
Define
Agree priorities, deliverables, responsibilities, budget and the measures that matter.
03
Activate
Prepare the work, complete the agreed reviews and launch with clear ownership.
04
Improve
Review the evidence, explain what it means and prioritise the next useful change.
YOUR QUESTIONS, ANSWERED
Before we
begin.
01Can campaigns send people to WhatsApp?
Where supported by your account and market, we can plan messaging campaigns alongside website or lead-form options. The right route depends on how your team handles inquiries.
02Do you make the ad videos as well?
Creative production can be included as a defined scope with Casper Creative, or we can work with your approved existing assets. Media management and production are itemised clearly.
03Can we book this service on its own?
Yes. We can define a focused engagement or coordinate it with other services. The proposal makes the deliverables and dependencies clear.
04What happens after we send a brief?
We review your goals and starting point, clarify any missing information and define a proposed scope. Work begins after the scope, fees and responsibilities are agreed.
LET’S BUILD YOUR NEXT MOVE
Let’s talk
meta ads.
Tell us about your business, your market and what you want to change. We’ll help define a focused scope.