Audience & offer direction
Identify relevant customer situations and messages that suit the way people discover products in the feed.
Paid media & acquisition ↗Fit the feed.
TikTok Ads
Fit the feed.
Stand out in the moment.
TikTok campaigns built around strong opening hooks, native creative and a defined business action.
THE PURPOSE BEHIND THE WORK
TikTok creative needs to communicate quickly without feeling like a resized television ad. We plan the hook, demonstration, pacing and call to action, then build a testing rhythm around your audience and offer.
WHAT YOUR SCOPE CAN INCLUDE
The work.
Clearly defined.
Creative test briefs
Develop hook variations, demonstrations, scripts and editing direction for a defined set of assets.
Campaign setup
Configure the agreed objective, audience approach and destination, with Spark Ads where authorised posts are available.
Performance review
Review attention, click quality and conversion signals together, then refresh creative based on observed evidence.
We tailor the deliverables to your starting point and priorities. Exact outputs, access requirements, timing and fees are agreed in your proposal.
HOW WE REVIEW PROGRESS
Measure what matters.
Use what we learn.
Attention quality
Video engagement and retention signals where available.
Conversion behaviour
Actions taken after the ad and landing-page visit.
Creative efficiency
Cost and quality of outcomes across tested concepts.
FROM BRIEF TO NEXT STEPS
An organised process.
A shared understanding.
01
Discover
Review your business, audience, current activity and the opportunity you want to pursue.
02
Define
Agree priorities, deliverables, responsibilities, budget and the measures that matter.
03
Activate
Prepare the work, complete the agreed reviews and launch with clear ownership.
04
Improve
Review the evidence, explain what it means and prioritise the next useful change.
YOUR QUESTIONS, ANSWERED
Before we
begin.
01Can you promote an existing creator post?
Spark Ads can use eligible posts with the required account or creator authorisation. Usage permissions and authorisation periods are checked before activation.
02Can you use one video forever?
We plan creative refreshes around actual performance and the agreed production scope. A reusable testing framework is more useful than relying on a single ad indefinitely.
03Can we book this service on its own?
Yes. We can define a focused engagement or coordinate it with other services. The proposal makes the deliverables and dependencies clear.
04What happens after we send a brief?
We review your goals and starting point, clarify any missing information and define a proposed scope. Work begins after the scope, fees and responsibilities are agreed.
LET’S BUILD YOUR NEXT MOVE
Let’s talk
tiktok ads.
Tell us about your business, your market and what you want to change. We’ll help define a focused scope.